University-level logos have been made available for public download. Keeping the university’s logos distinct and its elements exclusive helps strengthen the recognizability of UGA’s visual identity and consequently strengthens the recognizability of the university itself. Instead, leverage the university brand by using the recommended promotional graphic arrangement.
Promotional graphics may be created for temporary events or initiatives, but they must not incorporate any elements of the visual identity (the arch-shield icon, the University of Georgia wordmark). Never create alternate graphics to identify the university or its units. A logo may be a wordmark (a graphic created only from letters), an emblem (a graphic created with no words) or a combination of both. For the University of Georgia, only logos created by the Division of Marketing & Communications from the visual identity system are considered official. It identifies the entity like a person’s name identifies the person. FAQĪ logo is the simplest visual representation of an entity. Logos may not be altered or used for promo marks, and an official logo must be included somewhere on the item. The graphic cannot include the name of your unit, lab, or division. They may be used on promotional and collateral materials, but they do NOT take the place of an official brand logo. It may be used for limited-time events or longer-term programs or initiatives. A promotional mark is a unique graphic approved by the Division of Marketing & Communications that relates to a unit or division’s mission, program, or event.
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